Karolina Pliskova now has a top notch endorsement deal to match her growing popularity in the tennis world.  Pliskova has reached a multiyear agreement with the atheltic apparel brand Fila.   Fila is a big endorser in the world of tennis.  Earlier this month, they bagged Ameri... Read More

With an upcoming title defense and Ronda Rousey on leave from the mixed martial arts world, the spotlight is completely on Holly Holm right now.  The UFC women's bantamweight champion is capitalizing as well, inking an endorsement deal with Hi-Tech Pharmaceuticals this week. Holm appeale... Read More

Even at 22 years old, world number one golfer Jordan Spieth has entered the elite arena of athlete endorsers.  Spieth added to his lofty list of endorsements this week by agreeing to a multiyear deal with Coca-Cola. There is no financial information available about the pact other then i... Read More

Dirk Nowitzki may be the most high-profile German athlete in the world.  As a result, he has gotten many endorsement opportunities over the years in his home country. Even as Nowitzki is in the twilight of his NBA career, he remains productive on and off the court.  Last week, he agreed... Read More

Uniqlo is looking long term when it comes to rising tennis star Kei Nishikori.  They recently agreed to a $50 million extension on their endorsement deal with Nishikori that originally started in 2011.   The contract will position the clothing brand to feature him during the 2020 Olympi... Read More

Core Power is getting ahead of the buzz that 18-year-old gynast Simone Biles is bound to generate this summer at the Olympics in Rio de Janeiro, Brazil.  The protein drink company has inked Biles to an endorsement deal. She will be appearing in an "Everyday Awesome"nation... Read More

Even at 56 years old, tennis legend John McEnroe remains extremely marketable.  Racket maker Head is the latest company to get into the McEnroe business. Starting this season, he will play with the rackets on the ATP Champions Tour.  McEnroe's pact with Head is a multi-year agreemen... Read More

The passenger railway TGV Lyria has signed a big name to represent them.  World number four ranked men's tennis singles player Stan Wawrinka inked an endorsement pact with the company that shuttles people between France and Switzerland.  The Swiss native holds a great deal of r... Read More

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