Arizona Cardinals quarterback Carson Palmer is coming off of the best season of his career. The veteran seems to have finally found a home in Phoenix and he will keynote a very special event in town in June. Palmer will speak at the first Arizona Sports Awards celebration. The event w... Read More
A Chinese telecommunications expert is betting on one of the world's biggest sports stars to heighten brand awareness. Huawei has signed soccer star Lionel Messi to be their global brand ambassador. Huawei is the world's third largest manufacturer of smartphones. The agreement... Read More
Modell's added an extra punch this weekend to the opening week of their new Boston store. New England Patriots defensive tackle Dominique Easley visited the Boylston Street location for a meet and greet. Easley appeared on Saturday from 2-3 p.m. The first 150 people in line... Read More
The Women's Industry Network is celebrating their tenth anniversary and they have one American Olympic star from the past slated to speak at their annual conference. Gymnast Shannon Miller will be present for the event May 2-4 at the Downtown Hilton in Tampa, Florida. The conferen... Read More
With his first All-Star appearance in the books, Isaiah Thomas has firmly established himself as the leader of the rising Boston Celtics. With his elevated status, fans are surely going to be excited to meet him at the first Boston Modell's Sporting Goods store on Tuesday. As part of th... Read More
There is no denying the rising popularity of Juventus star Paul Pogba. He now has a top level endorsement deal to complement his ascent to the top of the soccer world as well. Pogba officially agreed to a sponsorship deal with Adidas after a long-rumored courtship between the pair. As... Read More
Despite starring for ESPN thousands of miles away, Stan Verrett's ties to New Orleans still run deep. The native will return home in May as the keynote speaker at his alma mater's graduation. Verrett will address the St. Augustine High School Class of 2016 on May 18th. The cer... Read More
Former world number one tennis player Rafael Nadal agreed to a deal last year with Tommy Hilfiger to become a global brand ambassador. With that announcement, came acknowledgement that the two parties would be doing a lot of work together. This week, Tommy Hilfiger launched the THFLEX... Read More
Modell's Sporting Goods wanted the opening of their only Boston store to be a big event. To accomplish the goal, they enlisted the help of NBA legend Shaquille O'Neal. O'Neal came in on a duck boat down Boylston Street with other dignitaries. He posted for pictures and als... Read More