There were several marketing campaigns that were successful being centered around this year's NCAA Tournament.  One such iniatiive featured NBA legend Charles Barkley on behalf of Capital One.  

Capital One teamed Barkley with actor Samuel L. Jackson and director Spike Lee in the spots.  They were seen driving on the "Road to the Final Four" in four separate 30-second spots.  

The campaign was reprised from a similar effort from 2015.  Just like last year, the commercials were directed by Lee. 

Barkley is one of the stars of March Madness already for his role on Turner's coverage of the event.  It is a direct carryover from his work with TNT's critically acclaimed "Inside the NBA".

Before Barkley was a colorful television personality, he was one of the greatest players in NBA history.  He was an 11-time All-Star and five-time first-team All-NBA pick.  

Over his career, Barkley averaged 22.7 points and 11.7 rebounds.  His #34 is retired by both the Philadelphia 76ers and Phoenix Suns while he was inducted into the Basketball Hall of Fame in 2006.  

To inquire about Charles Barkley's speaking fee and appearance cost, contact the agents at Athlete Speakers by calling us at 800-916-6008 or by Starting Your Booking Request Now.

"Change" Commerical for Capital One's Road to the Final Four: