Lacoste has forged a new partnership with one of the world's top athletes. Tennis star Novak Djokovic is the clothing brand's latest style ambassador. As part of the five-year deal, Lacoste has designed a line of on-court apparel for Djokovic. He will fittingly debut the new look fr... Read More
Wheaties has made a big announcement this week in Dallas, Texas. They have unveiled golfer Jordan Spieth as the next athlete to grace their iconic cereal box. It was fitting that Wheaties rolled the new box out in Spieth's hometown and at AT&T Byron Nelson where he made his PGA Tour... Read More
Houston Dash captain Kealia Ohai is one of the rising stars in women's soccer. She now has a partnership with BBVA Compass to match her rising stature. BBVA already has naming rights on the Dash's home stadium making the deal a natural fit. Ohai will have a presence in advertisement... Read More
With the shutdown of Nike's golf equipment division, Rory McIlroy has been on the hunt for a new provider. He has agreed to a long-term deal with TaylorMade Golf Company. McIlroy will use TaylorMade clubs and golf balls in competition. The TaylorMade roster now includes the top three pl... Read More
Top tennis star Agnieszka Radwanska is the newest brand ambassador for Lotus Group. The company stands as the most technologically advanced refinery in Central-Eastern Europe. The Lotus-Radwanska partnership runs through March 2020. She will help promote the brand at specific WTA tournament... Read More
Performance Health has named top Olympic skier Lindsey Vonn their newest brand ambassador. She will represent their product TheraBrand, a leader in elastic resistance, rehab and exercise products. Vonn has been a frequent user of TheraBrand while recovering from injuries and training during... Read More
The Kentucky Derby week brings the horse racing industry its greatest level of visibility each year. That is something accomplished jockey Victor Espinoza has benefited from regularly. In advance of Saturday's Derby, Espinoza signed an endorsement deal with Sketchers. The branding for t... Read More
Even at 35-years-old, Roger Federer remains on top of his tennis game. He continues to be one of the most marketable athletes in the world as well. Federer's latest endorsement deal comes via the world's largest pasta company, Barilla Group. The partnership is expected to extend bey... Read More