After last night’s NBA Draft, former Wisconsin star Frank Kaminsky is one of the newest members of the Charlotte Hornets. This week, Kaminsky also got into the endorsement game with the release of his first ads for the department store chain, JCPenney. The #FrankChanged campaign featu... Read More
Following an NBA title run, the Golden State Warriors’ electrifying duo known as The Splash Brothers is expected to have a busy offseason. Stephen Curry and Klay Thompson have already gotten into the publicity game, starring in a promotional ad for the upcoming Minions mov... Read More
It is no surprise that with winning comes even greater publicity. This certainly holds true with the two stars of the Stanley Cup winning Chicago Blackhawks, Patrick Kane and Jonathan Toews. EA Sports is hoping to capitalize off the popularity of the two players by naming them as the next c... Read More
Despite playing a year professionally in China instead of lacing it up for a freshman season at one of America’s college powers, point guard Emmanuel Mudiay’s NBA Draft stock and marketability appear unaffected. The almost certain lottery pick will star in a series of commercials f... Read More
One of the world’s most marketable athletes is adding to his endorsement portfolio. Miami Heat star Dwyane Wade has signed on to rep the underwear company, Naked. Wade will be in an ad campaign this summer, titled “Role Models”. He will also have a signature li... Read More
Swimmer Missy Franklin has been in the public spotlight for some time, but she is just starting to get to cash in on that acclaim now. After turning professional in March, Franklin will race in her first pro event this weekend at the Arena Pro Swim Series Santa Clara. With her collegiate ca... Read More
Even entering the Women’s World Cup recovering from injury could not hold down the marketing power of Alex Morgan. Morgan has been featured everywhere during the early stages of the international competition, including in an ad campaign for Nationwide Insurance. A spot has been runnin... Read More
Gymnast Kacy Catanzaro essentially gained folk hero status after her performance last year on the NBC show American Ninja Warrior. Catanzaro’s name is now synonymous with defying odds, a quality Fairfield Inn & Suites played into with their ad campaign. In the #StayAmazing spot, C... Read More