The iconic Starter jacket is getting a new look. Los Angeles Dodgers star outfielder Yasiel Puig was tabbed by Iconix Brand Group to lead Starter’s 2015 “Jackets Required” campaign. This month, a multi-media campaign launches featuring Puig in a Dodgers jacket. Start... Read More
In the social media world, whatever has the most buzz in the moment usually wins out. Things were no different on Wednesday when New York Giants’ wide receiver Odell Beckham Jr. was announced on SportsCenter as the new cover athlete for EA Sports’ Madden video game franchise. Be... Read More
The drive-in chain Sonic has never done an endorsement deal with an athlete prior to signing Oklahoma City Thunder superstar Kevin Durant this fall. Now, Durant has a new ad campaign for the fast-food juggernaut. Both ads currently out feature Durant with the signature “Two Guys... Read More
The biggest golf tournament of the season outside of the four majors was one by one of the sport’s rising stars on Sunday. Rickie Fowler won The Players Championship in a playoff over Kevin Kisner and Sergio Garcia. Fowler finished 12-under-par for the weekend at the TPC Sawgras... Read More
With each passing week of the NBA season, it became even clearer that Minnesota Timberwolves swingman Andrew Wiggins would be the Rookie of the Year. This week he captured 110 of the 130 first-place votes to win the award going away. To celebrate his achievement, Wiggins’ appare... Read More
On the heels of being the second overall pick in the NFL Draft, Marcus Mariota is adding to his rapidly expanding endorsement portfolio. First Hawaiian Bank is going to feature Mariota in their ongoing, “It All Starts With Yes” campaign. The Hawaii native will be used in a... Read More
Klay Thompson is the first major athlete to partner with the tech-training company ShotTracker. Thompson inked a multiyear endorsement deal and will be used extensively to aid in product development. ShotTracker works with net and wrist sensors to track everything related to a player&... Read More
The hype behind one of baseball’s best young players is growing by the day. For Chicago Cubs star Kris Bryant, the attention started to explode during Spring Training. Bryant hit .425 with nine home runs this spring, but was still sent down by the Cubs in an effort to keep him u... Read More