Matt Bonner may be an oft-used reserve for the San Antonio Spurs, but that has never dampened his popularity. Big Red soda is putting Bonner on bottles for a special occasion. Sinc November, the company has been celebrating his ten-year Spurs career by selling the limited edition 2-li... Read More
Some of the top NFL Draft prospects are getting snatched up by endorsers. Former Baylor wide receiver Corey Coleman is one of the draft's top players who has signed with Jordan Brand. Coleman was announced as a new Jordan athlete along with top defensive back prospect Jalen Ramsey. &nbs... Read More
Ben Zobrist's offseason signing with the Chicago Cubs has allowed the Eureka, Illinois native to have a return to his roots of sorts. Zobrist is furthering that reconnection by becoming an official spokesperson for Olivet Nazarene University. He graduated from Olivet in 2004 and spent t... Read More
Reebok has found a home in the UFC. They signed a six-year agreement with the organization in 2014 that made them the official outfitter and apparel provider. Several UFC athletes have also gotten on board Reebok train. The latest is former featherweight champion Jose Aldo, who... Read More
The international soccer market provides a vast array of potential for marketers. Their are great opportunities for regional and international exposure. Real Madrid star Gareth Bale certainly provides the latter. Foot Locker agreed this week to a one year endorsement contral wit... Read More
The Jordan Brand is getting in on the game of scooping up top NFL Draft prospects. They have inked former FSU star cornerback Jalen Ramsey to an endorsement deal. Ramsey posted the announcement via his Instagram account on Saturday. He said in the post that he grew up wearing Jordan a... Read More
While it has been several years since the Seattle Sonics left town, citizens of the Emerald City still hold their former basketball stars in high regard. Retired NBA star Shawn Kemp recently rejuvinated that nostalgia with a unique marketing campaign. Spirit Airlines brought Kemp on board t... Read More
New York Knicks superstar Carmelo Anthony is joining with Macy's and Nickelodeon on a most unique partnership. They are introducing a boys apparel and accessories line inspired by Teenage Mutant Ninja Turtles. The TMNT x Melo line will feature t-shirts, hoodies, shorts,... Read More