With the Major League Soccer season underway stateside, Heineken is launching a brand new ad campaign to soak up soccer fever in the U.S. Their year-long "Soccer Is Here" message began with two 15-second spots that aired nationally on Sunday. New York City FC's David Villa is... Read More
Playing with a star-studded roster on the court may make it tough for Cleveland Cavaliers forward Kevin Love to grab the spotlight at times. As one of the most stylish players in the NBA however, that experience is not replicated off the court. Marketers have taken note of Love's way wi... Read More
Last week, Express teased their big announcement of a new brand ambassador all week. The man they selected to represent them is Chicago Cubs phenom Kris Bryant. The match of the clothing brand with the young Bryant makes for perfect synergy. All week, Express' Snapchat and In... Read More
Two top Dallas sports personalities have teamed to raise awareness for mental health. The Dallas-based Meadows Mental Health Policy Institute launched a campaign featuring Mavericks owner Mark Cuban and former Cowboys running back Emmitt Smith. The effort is geared to encourage Texans... Read More
With Spring Training up and running, several players are testing out new equipment across the Grapefruit and Cactus Leagues. Los Angeles Angels slugger Mike Trout is locked in to a new smart bat. Trout is the first player to have his own signature smart bat. He is testing the ba... Read More
Canada's fifth largest bank is rolling out their star endorser with a series of ads that hit the web today. Edmonton Oilers rookie Connor McDavid originally agreed to an endorsement deal with CIBC in December. The first spot shows some family photos of McDavid. It then shows the r... Read More
This month, Adidas listed a grouping of sports stars in a global ad campaign. Los Angeles Sparks standout Candace Parker was one featured in the "I'm Here to Create" spots. The commercials give a personal feel that appears like individuals' Instagram videos. Par... Read More
As Under Armour continues their path towards being a groundbreaking brand in the sports apparel realm, they are the first company to ink a top NFL Draft prospect. On Thursday, they announced a multi-year deal with former UCLA linebacker Myles Jack. Jack joins other pro football stand... Read More