Cleveland Cavaliers guard Matthew Dellavedova still remains a hit in his city after his tremendous 2015 playoff run. The self-confessed coffee nut has partnered Cleveland Coffee to launch his own brand. "G'Day Mate" pays homage to Dellavedova's Australian roots.  ... Read More
Hyun-soo Kim has not even played in a Major League Baseball game yet, but he has his first endorsement deal with an American company. Under Armour has made reached an agreement with the Baltimore Orioles rookie. The sports apparel brand will provide Kim with cleats, batting gloves... Read More
Papa John's announced last week that they have gone into business with one of the biggest names in hockey. The pizza maker signed a multi-year endorsement deal with Washington Capitals star Alex Ovechkin. They started the partnership off with The Ovechkin Wish Special. Customers i... Read More
Playing for one of sport's marquee franchises can always give an athlete the leg up on the endorsement trail. This is certainly the case for second-year Los Angeles Lakers forward Julius Randle. Randle has signed an endorsement deal with Mountain Dew. He will pose in promotional m... Read More
Damian Lillard is having another successful season on the court and that has only heightened his momentum off of it. Adidas released a new advertising campaign with Lillard this week. The Trail Blazers star point guard's spot is the latest in the "Creators Never Follow" series... Read More
Even in the midst of the NFL Playoffs, business off the field continues to move along. This week, New England Patriots star Rob Gronkowski agreed to an endorsement deal with Oberto Beef Jerky. Oberto Beef Jerky also signed San Francisco Giants' outfielder Hunter Pence and extreme sports... Read More
Former Dortmund manager Jurgen Klopp's move to the English Premier League this season has created a natural endorsement opportunity. Klopp has agreed to a four-year pact with German brewer Warsteiner. He will be the face of the Warsteiner Fresh non-alcoholic beer in the UK. ... Read More
There are not many players on a baseball diamond that make people turn their heads as quickly as Washington Nationals star outfielder Bryce Harper does. Harper has companies turning their heads in his direction off the field as well. Last week, he agreed to a new multiyear endorsement contr... Read More