One of the coolest stories of the NFL preseason involved San Francisco 49ers new running back Jarryd Hayne. Despite spending an entire career in the Australian National Rugby League, Hayne impressed on the football field and found a home on the 53-man roster. His amazing accomplishmen... Read More
Odell Beckham Jr. took the NFL by storm during his rookie season. Similarly this summer, he has dominated the endorsement circuit. Beckham Jr. latest venture is becoming the newest hair ambassador for Head & Shoulders. Despite being new to the scene, the New York Giants wide recei... Read More
There is no denying Carlos Correa’s impact on baseball and the Houston Astros despite not even being three months in to his major league career. Correa has started to cash in on his great marketing potential off the field as well. This week, the trading card company Topps signed the A... Read More
Whether they make the postseason or not, there is no question that this year has been a coming out party for the New York Mets. Ace pitcher Matt Harvey is back healthy and has been at the center of hoopla. With a few years of name recognition in the country’s top TV market under... Read More
There have been a wave of Canadian basketball players in recent years. With basketball pride at an all-time high in the country, Canadian-based bank BMO inked three natives playing in the NBA and the Toronto Raptors top star to endorsement deals. The Milwaukee Bucks’ Tyler Ennis... Read More
With the NFL almost ready to kick off again, there is no shortage of companies looking to gain exposure through partnerships with the league’s stars. One such pact exists between sports apparel company PUMA and New England Patriots wide receiver Julian Edelman. Edelman recently had a... Read More
The marketing power of mixed martial arts star Ronda Rousey only continues to grow. Rousey recently finalized a deal to become the face of Carl’s Jr. The burger chain will be rolling out spots featuring the UFC fighter in the coming weeks. Carl’s Jr.’s ads have featu... Read More
In the sports apparel world, there is not a hotter brand than Under Armour. They have added to their wave of publicity by bringing Dallas Cowboys quarterback Tony Romo on as their latest endorser. Fellow quarterbacks Cam Newton and Tom Brady are also Under Armour athletes. Additionall... Read More