The iconic Starter jacket is getting a new look. Los Angeles Dodgers star outfielder Yasiel Puig was tabbed by Iconix Brand Group to lead Starter’s 2015 “Jackets Required” campaign.
This month, a multi-media campaign launches featuring Puig in a Dodgers jacket. Starter rose to great prominence in the 1980s and 1990s and is experiencing a recent resurgence.
The jacket that is nearly synonymous with the rise of hip hop stars during that early time period of Starter’s success looks to have found a good match with Puig. He is known for his flair on the diamond, something that has endeared him to younger baseball fans.
Puig fought for his ability to play professionally in America at all after several unsuccessful defection attempts from Cuba. He arrived in 2012 and signed a seven-year, $42 million contract with the Dodgers.
The following year, Puig debuted and hit .319 with 19 home runs in 104 games. That effort left him as the runner-up to fellow Cuban Jose Fernandez for National League Rookie of the Year honors.
In 2014, Puig was voted in as a starter for his first All-Star Game. He continues to build a buzz about his abilities on the field that lead to him being one of the sport’s most marketable stars.
To inquire about Yasiel Puig's speaking fee and appearance cost, contact the agents at Athlete Speakers by calling us at 800-916-6008 or by Starting Your Booking Request Now.
Starter Introduces Yasiel Puig as Their New Brand Ambassador: