Sometimes the partnership between an athlete and brand really catches the eye. That is undoutedly the case with the pairing of rising PGA Tour pro Smylie Kaufman and Natural Light.
The beer brand has agreed to an endorsement deal with Kaufman. It accompanies a huge brand relaunch for Natural Light, which includes a new tagline ("Brewed in America since 1977") and removal of the Anheuser-Busch logo on all packaging.
It is certainly is a unique match of value beer brand with the relatively elite sport of golf. The four major American sports leagues do not allow their athletes to endorse alcohol brands, so this was a perfect opportunity for Kaufman and Natural Light to broaden their horizons together.
Kaufman is in his rookie season on the PGA Tour, but he already had a victory under his belt before joining full-time. In October, he won his first event at the Shriners Hospitals for Children Open.
What made the win extra special was that Kaufman battled back from seven strokes down on the final day, firing a 61 on Sunday to win the tournament. He also made waves this year at the Masters, shooting a the best third round score in the field to enter the last day in the final group with star Jordan Spieth.
Kaufman gained access to the PGA Tour by finishing sixth on the Web.com Tour money list in 2015. He played college golf at Louisiana State University.
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PGA Tour Profile on Smylie Kaufman: