Last year's NBA MVP runner-up James Harden has a treasure trove of endorsement deals. According to Forbes, Harden makes $17 million annually off the court with sponsorship deals. He may have his most fitting partnership yet. Harden is now working with Trolli, a Ferrara Candy brand... Read More
Former Arizona State Sun Devil James Harden always likes to go back to his roots. This past weekend, Harden held his two-day Basketball ProCamp for 250 kids from the Phoenix area at Inspire Courts in Gilbert. Campers from first to twelfth grade came out to learn basketball fundamentals and... Read More
BodyArmor is taking a big swing at their more established competitors on the sports drink scene with their latest ad campaign. Several stars from the world of sports have teamed up to promote the company’s “This is Now” message. Athletes featured in the latest spot are the... Read More
Fresh of what may be an MVP season, James Harden is being sought after more than ever as a corporate pitchman. Harden has most recently linked up with Taco Bell’s “Breakfast Defector” campaign. The Houston Rockets’ star shooting guard aligns well with the quick servi... Read More