Adidas is continuing to grow their profile in the sport of hockey. They are currently in the first year of a seven-year agreement to be the sole jersey provider for the NHL. They have continued to snatch up stars from the sports to reinforce their presence in the sport. Their latest endorse... Read More
P.K. Subban is revered in Montreal, not just for his stellar play on the ice but also for his tremendous involvement in the community. This week, he is sharing his message of philanthropy as one of 72 speakers at C2 Montreal. The sold out fifth annual event takes place at Arsenal. &nbs... Read More
Many athletes give a great deal to charities and start their own foundations. Not many give the gift Montreal Canadiens defender P.K. Subban recently did. Subban pledged $10 million over the next seven years through his foundation to the Montreal Children’s Hospital. As a result... Read More