Anytime Usain Bolt makes an appearance in Jamaica, it becomes front-page news. That was the story on Thursday when Bolt had a book signing at The Marketplace in St. Andrew.  The event was held at 1 p.m. at Tracks and Records. Bolt was signing copies of "Usain Bolt: Legend," a book... Read More

While track star Usain Bolt may clearly be headed towards retirement, he is still raking in the endorsement opportunities. He is the newest brand ambassador for Team PokerStars.  Bolt announced the move on his Facebook page, saying that he would be a key part of Team PokerStars' "I&... Read More

Many companies will be locked in an endorsement arms race in the lead-up to this summer's Olympics in Rio de Janeiro.  Australian telecommunications giant, Optus, already has a leg up when it comes to scoring major athlete brand endorsers.   They have made sprinter Usain Bolt the fa... Read More

We do not often think about our Olympic stars when they are out of competition, but legendary sprinter Usain Bolt never stays out of the spotlight for long.  On Tuesday, he made an appearance on The Ellen DeGeneres Show to answer the challenge of an eight-year-old YouTube sensation.  De... Read More

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