Former world number one tennis player Rafael Nadal agreed to a deal last year with Tommy Hilfiger to become a global brand ambassador.  With that announcement, came acknowledgement that the two parties would be doing a lot of work together.  This week, Tommy Hilfiger launched the THFLEX... Read More

Modell's Sporting Goods wanted the opening of their only Boston store to be a big event.  To accomplish the goal, they enlisted the help of NBA legend Shaquille O'Neal. O'Neal came in on a duck boat down Boylston Street with other dignitaries.  He posted for pictures and als... Read More

Bray Wyatt is one of the WWE's top rising stars.  Next week, Wyatt gets the opportunity to mingle with his New York fans.  He will make an autograph signing appearance on March 26th at the Steiner Sports Store at the Roosevelt Field Mall in Garden City, New  York.  Wyatt&#... Read More

Orlando Magic forward Aaron Gordon has parlayed his unforgettable performance in the Slam Dunk Contest into greater exposure off the court and more consistent performance on it.  He has certainly built a larger fanbase among the Magic faithful as well. Today, Gordon is headlining an event at... Read More

This Sunday should be a special day for the Oklahoma City community and Thunder star Kevin Durant.  Durant is making his latest philanthropic contribution in form of a jazz event and live auction. At his restaurant "KDs" in the downtown Bricktown district, "The Spot - A N... Read More

It has been a long time since Spud Webb captivated the hearts and imaginations of America with his gravity-defying dunks.  While his days as one of the NBA's great high-flyers may be behind him, Webb continues to do great work for his Dallas-area community. In June, the 10th Annual Spud... Read More

After their run to the World Series last season, the New York Mets are The Big Apple's hot team.  There may be no player that is more at the center of that hoopla than standout pitcher Jacob deGrom. Next month, deGrom will experience the Mets fanatics up close.  He is set for an aut... Read More

There is no question that Buffalo Bills tight end Charles Clay remains popular in his home town of Little Rock, Arkansas.  While Clay's camp at Little Rock Central High School does not take place until May 7th, it is already sold out.  ProCamps Worldwide is still taking si... Read More

There was no surprise this week when WWE promoter Paul Heyman got an opportunity to expand his brand.  The versatile entertainer and businessman signed a distribution deal with Yahoo Sports. Heyman has generated significant interest in the content he sends out via his Heyman Hustle website.... Read More

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