When interntional soccer star Cristiano Ronaldo works with your company, you know you must be doing something right. That has to be the feeling trading firm XTrade had as they signed him to an endorsement deal this week. XTrade puts investment power in the hands of the consumer by... Read More
Masters week is upon us and Nike is rolling out an ad campaign centered around one of their top athlete endorsers. As golfer Rory McIlroy goes for his first green jacket, he certainly has the marketing power of "the swoosh" backing him off the course. The spot titled "... Read More
A natural partnering years in the making is finally coming through. At the onset of The Masters, legendary golfter Tom Watson and the tech company are tied together through a sponsorship deal. It makes sense given that IBM is a global sponsor of The Masters and the company's founder sha... Read More
There is certainly a great level of admiration between Torontonians and native son Cory Joseph. The Raptors guard has returned home this season and LG Canada is capitalizing on his popularity. Joseph has been named the official brand ambassador for the new LG G5 smartphone. The LG G5... Read More
A Chinese telecommunications expert is betting on one of the world's biggest sports stars to heighten brand awareness. Huawei has signed soccer star Lionel Messi to be their global brand ambassador. Huawei is the world's third largest manufacturer of smartphones. The agreement... Read More
There is no denying the rising popularity of Juventus star Paul Pogba. He now has a top level endorsement deal to complement his ascent to the top of the soccer world as well. Pogba officially agreed to a sponsorship deal with Adidas after a long-rumored courtship between the pair. As... Read More
Former world number one tennis player Rafael Nadal agreed to a deal last year with Tommy Hilfiger to become a global brand ambassador. With that announcement, came acknowledgement that the two parties would be doing a lot of work together. This week, Tommy Hilfiger launched the THFLEX... Read More
While Clint Irwin turned in a stellar three seasons in net for the cellar-dweller Colorado Rapids, he has an entirely new responsibility as the keeper for championship contender Toronto FC this year. Irwin's increased visibility was an added bonus for Uhlsport, who renewed their endor... Read More