Many of these partnerships will be evident by the commercial campaigns that highlight NFL Sundays. They add value for partners due to the tremendous exposure that these standouts get this time of year.
Baker Mayfield signs with BodyArmor and Progressive
After a highlight rookie campaign and a personality that always has him in the spotlight, Baker Mayfield was bound to pull in some big-time endorsements. In the lead-up to the season, he has agreed to deals with both the sports drink, BodyArmor, and the insurance company, Progressive.
BodyArmor has built its brand over the last several years by partnering with some of sports major stars. As part of their agreement with Mayfield, they even wrapped his training camp RV with company logos.
Baker Mayfield Announces BodyArmor Partnership:
The Cleveland Browns quarterback's deal with Progressive is even more unique because it includes his wife Emily Wilkinson. The couple will be highlighted in a series of ads that show them completing everyday tasks inside Browns Stadium.
Baker Mayfield Progressive Commercial:
Carson Wentz Partners with Amazon on Hunting Store
Through his three years in the NFL, Carson Wentz has been able to carve out a unique brand that also focuses on his love of the great outdoors. The latest step in that evolution is a pact with Amazon to create the Carson Wentz Store.
This marketplace offers an array of items, including compound bows, casting fishing rods and 3D archery targets. On the site, Wentz shares why nature is so important to him.
"I'm so passionate about the outdoors," said Wentz. "It brings about some amazing memories and bonds with friends that I will carry for the rest of my life."
Patrick Mahomes Becomes the New Face of Head & Shoulders
This summer has invited a flurry of activity on the endorsement market for reigning MVP Patrick Mahomes. Just prior to the season, he has agreed to possibly his biggest deal to date to become the new face of Head & Shoulders.
The shampoo brand has become big in the NFL space over the years due to their popular commercials with Pittsburgh Steelers legend Troy Polamalu. Now, Polamalu has an offensive counterpart for the ads with Mahomes.
Patrick Mahomes Stars in First Head & Shoulders Commercial:
JuJu Smith-Schuster Remains a Player in the eSports Space
As one of the NFL's breakout stars and a particular favorite of a younger generation, Pittsburgh Steelers wide receiver Juju Smith-Schuster has a unique platform to capitalize on. He has affiliated himself with eSports throughout his career and recently extended his partnership with the headset maker, HyperX.
They have re-upped Smith-Schuster's deal as a gaming and lifestyle ambassador for two years. He will wear HyperX headphones when he arrives on gamedays, take part in special events for the company, and use their branding while he is live streaming.
JuJu Smith-Schuster Talks About His Passion for Gaming:
To inquire about hiring an NFL star like Baker Mayfield, Carson Wentz, Patrick Mahomes or JuJu Smith-Shuster for an endorsement deal, or to find out about their speaking fees and appearance costs, contact the agents at Athlete Speakers by calling us at 800-916-6008 or by Starting Your Booking Request Now.
