Robbie Reiser Biography

Throughout his career in auto racing Robbie Reiser has risen up the ladder all the way from the bottom as a crew member, to a crew chief, to now as the general manager for Roush Fenway Racing. Born and raised in Wisconsin, Robbie’s career began on the states short tracks where he began driving late models and won 14 different track, area, and regional championships from 1990-1992. He became a driver and owner in the NASCAR Xfinity series from 1993 to 1997, but in 1997 Reiser decided to quit driving and put fellow Wisconsin short tracker Matt Kenseth in his car, and the new combination had immediate success and they were hired by Jack Roush to compete in the Winston Cup Series. In 2003 Reiser led Kenseth to the Winston Cup Series Championship. Following the 2007 season, after being victorious in his final race, Reiser moved into his current role as the general manager for the entire Roush Fenway race team.

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