Michael Jordan Biography

Over 15 NBA seasons, Michael Jordan built a brand around his legendary basketball career that is unmatched.  Six times Jordan took the Chicago Bulls to the NBA Finals and six times he emerged a champion and the Finals MVP.  The five-time MVP went to 14 All-Star Game, was a ten-time All-NBA first team pick, and nine-time Defensive first teamer.  Jordan won two Olympic gold medals with Team USA.  Ever since he made the game-winning shot for North Carolina as a freshman in the 1982 NCAA Championship, he was a fixture on the national radar.  Jordan would go on to be a two-time consensus All-American for the Tar Heels and the Naismith Player of the Year in 1984.  A huge part of his lasting legacy however is changing the business of sports for today’s athletes.  The Air Jordan brand he built with Nike still nets Jordan close to $100 million each year.  Not many men have ever been more successful as a corporate pitchman.  Jordan was able to use the wealth he built off the court to purchase majority ownership of the Charlotte Bobcats in 2010.  He has seen the franchise through a change back to their original Hornets name along with a return of playoff basketball in The Queen City.  

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